The SMS Marketing Application
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Measure the Power of Text Messaging
This is where TextBoard truly outperforms the competition. To put it simply, no other text message marketing application offers the reporting capabilities that come with your TextBoard account. Now you can use text messaging as a productive tool to measure the success and failure of all your marketing methods.
Keyword Performance
With TextBoard you can use multiple keywords for a single campaign type! This allows you to include unique keywords on your different methods of advertising and use our campaign dashboard to gauge their effectiveness. By then gauging their effectiveness against each other you can use that data to make solid educated decisions about how well your marketing messages are working.
Subscriber Trends
TextBoard makes it easy to manage all of your subscribers from one simple interface. Your subscribers are automatically segmented based on keywords and campaigns types which allows you to easily target and follow up with your customers with relevant, high converting messages.
Click Tracking
Track what links within your outgoing messages are clicked by subscribers. This data is tremediously helpful to discover what messages are creating an interest among your followers. Click tracking is automatiically added to any url that appears in any outgoing message, including auto response messages, all staggered response, voting and contests.
Carrier Popularity
With every campaign that you run, you will be able to track which subscribers belong to which carrier. This can be useful to help determine the demographics and phone types that are subscribing to your campaigns. Additionally, this can be used to spot trends or issues with specific carriers and your text messages.
Completion Rate
TextBoard has created a complex algorithm for calculating your staggered campaign's success. Your completion rate is an easy way to see how effective your staggered campaign was by measuring subscribers who opt-out before all of your messages have been sent. You can see exactly which messages cause subscribers to leave your list and make adjustments to improve your marks.
Contest / Voting Results
Voting and contest campaigns are a great way to engage with your customers. The reporting you get back is invaluable to creating highly targeted followup messages. Your contest winners and losers are automatically segmented for you to follow up with the appropriate response.
With voting campaigns, we keep track of what each person voted for so you can follow up with those specific voters with whatever message you feel is most fitting.