As SMS marketing opportunities continue to grow, and as text messaging becomes the preferable means of communication for more and more people, we’re seeing retailers and brands of all sizes jump into the mobile marketing universe via text-based promotions. And while SMS campaigns have proven to be highly effective in attracting new customers and growing Read the Rest…

Shoppers are taking notice this year that “Black Friday” is becoming more of an idea than an actual day. No longer relegated to early risers, Black Friday has become more accessible in recent years to late night shoppers on Thanksgiving night, as well as online shoppers who want the deals but not the lines. This Read the Rest…

The 2011 holiday shopping season is experiencing a surge in mobile marketing as the deployment of apps, QR codes, and SMS campaigns are becoming more commonplace. And while billboard, print, and TV are time-tested mediums for broadcasting your mobile call-to-action that invites consumers to engage your brand, retailers this season are making more use than Read the Rest…

We mentioned the growth of mobile technology in other countries in our weekly wrap-up. Here is Fast Company’s take on the whole situation- it’s a big deal and business owners need to move now or they will be left even further in the dust when it comes to mobile tech. Fast Company Source

Businesses looking to expand and evolve their mobile marketing campaign may wonder whether their budget is better directed into development of a mobile website or a mobile app. While apps are offered by many large brands and offer a rich and interactive experience for the user, they are not always the better option over websites. Read the Rest…

Demand for Mobile Technology Continues to Grow in Countries with Emerging Economies Technology industry leaders who study the outlook on mobile technology in emerging markets such as India and China are pointing out the rapid proliferation of mobile technology among consumers. Even higher than the demand for internet-based information is the demand for mobile-based communication; Read the Rest…

There are many reasons why text marketing has become so pervasive; low start-up costs, popularity with consumers, and the ability to reach virtually every American shopper who owns a cell phone are a few of them. But one of its lesser recognized virtues for businesses is the ease and speed with which a campaign can Read the Rest…

Advertisers would be wise to note the growing number of smart phone owners when strategizing the best mobile campaign. While still a minority in the U.S., smart phone owners are increasing their numbers quickly, and a recent Nielsen survey indicates that the majority of mobile phone subscribers aged 44 and under are now smart phone Read the Rest…

It’s that time of year again, and mobile shoppers and smart phone owners expect even more from retailers than last year. In preparing for the mobile-driven shopping trends this holiday season, keep in mind a few important ideas. Money is Tight Shoppers are always looking for the best deals, of course, but the difficult economy Read the Rest…

Recent studies into mobile marketing trends reveal what your business has probably long suspected about many online consumers and social media users: they follow your brand because they want a good deal. Respondents to a recent Nielsen survey of global online consumers, for instance, found that obtaining a discount or special offer was the biggest Read the Rest…