Archive for March, 2010

Creating Your First Campaign in TextBoard

Thursday, March 25th, 2010

When using such a powerful marketing application like TextBoard, getting started can seem like a daunting task. But TextBoard has made it extremely simple and intuitive to start your first texting campaign in just a few seconds. We’re going to quickly show you how to get started. If you have any questions you’re welcome to post them in the comments section below or contact us directly. You will get a prompt response either way.

  1. Click “Create New Campaign” either from your dashboard’s “Active Campaigns” view or within your Campaign tab inside the application.
  2. Choose your campaign type. We offer you the option to create an Auto Response, Scheduled, Staggered, Voting and Contest campaign types.
  3. Set the title. Pick a title that describes the campaign well. You can change this later once the campaign is set up.
  4. Select the Keyword(s) you would like to use with this campaign. You can select more than one now, or add more later down the road. You can even choose to remove a keyword from a campaign at  a later point if you wish.
  5. Complete the Auto Response text. All campaign types except for scheduled will have an “Auto Response” text box. This is the message subscribers get back as soon as they successfully join your list, vote in poll or enter a contest.
  6. Click “Continue.” You are now finished. The campaign is immediately active and you can start collecting subscribers.

SMS Marketing For Your Business

Saturday, March 13th, 2010

Americans send over 90 billion texts messages a month. You simply cannot ignore the exponential growth of text messaging in the United States. Text messaging is the only marketing vehicle that allows individuals and businesses to communicate with one another in a personal, efficient and cost-effective way.

You see it on TV, in magazines, and in newspapers; major brands and media companies are increasingly reaching out to their customers on their mobile devices to involve them in time-sensitive promotions.

This is done by encouraging customers to text a keyword to an easy-to-remember short code. The beauty of a short code program is that it?s customer initiated. Customers must physically choose from their phones to participate and can then opt out at any time. This leaves the customer in control of his or her messaging experience. Because of this, Americans are opting in with impressive numbers.

With an SMS campaign you can instantly send a message or a call to action to a list of customers who have already requested (by opt-in) you send them this information. The messages are sent with pinpoint accuracy, exactly the moment you want it delivered. And here?s the best part: you get a 95% read rate. That?s the power of a short code.

No matter where your customers are, more than likely their cell phone is within hand’s reach. With OIR, you can instantly launch product offers, promotions and time-sensitive alerts into the mobile network. Since they previously subscribed to these service they have asked to be included and are eager to buy.

The beauty of such an instant and engaging campaign is that in a matter of hours you?ll know how effective that promotion was, whether to do it again, or if tweaks need to be made to the campaign. You cannot get that kind of instant feedback from any other form of media including TV, radio, billboards, direct mail and even email.

TextBoard is passionate about mobile marketing. It?s a new and uncharted territory for some business, but you simply cannot deny the numbers. You?ve seen firsthand the incredible growth in the popularity of text messaging. Odds are that even you sent a few text messages already this week.

We have the strategy and the technology to make a SMS campaign work for your business. Just contact us to get started.