Archive for May, 2012

Text Marketing Contest Campaigns

Monday, May 21st, 2012

TextBoard is Built Just for Agencies
Request a demo or call 843-603-1444

Running text message contest campaigns with TextBoard is an extremely effective way to grow your mobile subscriber list. A compelling contest prize has been shown to increase subscription rates by as much as 200%.

TextBoard gives you the ability to run robust contest campaigns with an easy-to-use interface.

This is a quick video show you the features of a TextBoard contest campaign.

The TextBoard contest module allows you to specify a start and end date for your contest.

The auto-response message will be sent to new entrants confirming they’ve joined the contest. Include an optional offer or additional call-to-action here.

You can limit the number of contestant entries per contest, day, week, or month- or allow for unlimited entries per contestant.

TextBoard can automatically choose an unlimited number of winning entries for you at the end of your contest. Or configure TextBoard to select winners while a contest is running. For example, the first 20 people to enter will win. Or 1 in 10 people who enter the contest win with a maximum of 20 total winners.

The campaign dashboard will keep track of all winners and send them your defined “Winner” and “Non winner” messages. You can also target contest winners and non-winners with additional follow up messages.

Multiple Keywords in TextBoard

Tuesday, May 15th, 2012

Request a TextBoard Demo Now!
Or call 843-603-1444

TextBoard allows you to run unlimited texting campaigns, using multiple keywords from a single, easy to use dashboard.

One big advantage of using multiple keywords is the ability to track your offline (or non digital) advertising. By seeing which keywords receive the most subscribers, your agency can understand and share with your clients which advertising materials are best performing.

Let me quickly show you how to add one or more keywords to your existing TextBoard campaigns.

After you’ve logged into your TextBoard account, go to your campaign tab and select the campaign you would like to add more keywords to.

In this example, the “Bakers Dog Campaign” has only one keyword- “BARK” with 28 subscribers.

Select the “Add Keywords” button to add a new keyword. You can select just one, or multiple keywords.

If you do not have any unused keywords, you can add more instantly from the “keywords” tab.

We’ll select only one keyword for this example- “DOGS”.

After selecting continue, the new keyword is now assigned to the campaign. Anyone who subscribes to this keyword will receive the exact same auto-response messages as those who joined the original keyword.

With multiple keywords in your campaign, you can begin to track which keywords receives more subscribers.

With TextBoard you can target individual subscribers to keywords with additional follow-up messages or send blast messages to all subscribers across all keywords.

A Happy Hour Reminder!

Monday, May 7th, 2012

Starbucks is using SMS to remind customers about its Frappuccino happy hour.