With your short code properly set up and provisioned through the carriers and the best keywords selected for easy texting and your text response messages defined within the TextBoard application, you’re now ready to launch your text message marketing campaign! But it’s the steps that follow that can feel the most daunting when trying to implement a full scale SMS marketing campaign. We are frequently asked: “what is the most effective way to execute our campaigns” by agencies and we would like to share with you our best recommendations on building a massive text message marketing database.
Target Your Current Fans
As the saying goes, “your current customers are your best customers”. And this couldn’t be any more true for customers when it relates to texting. Target current brand patrons by offering them exclusive discounts or prizes available only to customers who opt-in to the SMS campaign.
On Location Signage
Customers are on location with cellphones in-hand or in their pocket and are already very serious about making a purchase. Encourage the customer to opt-in to the text message campaign before they’re at the register by using signage throughout the building. Make the call-to-action loud and clear that if they opt into the mobile campaign right now, they will get a discount immediately. Bath And Body Works ran an on location mobile marketing campaign encouraging customers to subscriber to their text alerts while on location. In the first two weeks of running the campaign the stores took the mobile subscriber list from zero to almost 10,000 with simple signage alone. After measuring the overall conversion rate, Bath and Body Works found that the conversion for all text messages sent was an incredible 67%! You can argue that the sale would be completed regardless of receiving a text message since the customers are on location- but you just never know. For the small cost of a discount (which isn’t technically an expense) each store was able to build a mobile subscriber list that can be used for future text message marketing campaigns.
Billboards work great!
Using a text message call-to-action on a billboard is proving to be one of the most effective methods at growing an SMS marketing list. While the billboards may not necessarily impact drivers going by, they are marvelously effective at targeting passengers. In mildly high traffic areas a billboard can bring on average 10-30 new mobile subscribers per day. And recent studies show that the average conversion rate for a billboard text message is 16%. If the brand you are marketing fpr focuses on tweens as a key demographic, billboards can be especially effective at building teenage text message marketing subscribers. Teenagers are already the largest texting demographic and since the majority are not yet able to drive, sitting idle in a car looking at billboards creates the perfect opportunity for them to join your SMS marketing campaign.
Use Facebook and Twitter
Text message call-to-actions are short and sweet and can make it very easy to build an SMS subscriber database through sharing. Encourage fans to retweet and share the call-to-action and reward them for new subscribers that they bring to your texting campaign.
Through the web
Marketers have figured out how important and easy it is to include an email signup widget on a website to capture email address. The same now applies to building a text message subscriber list through a website. TextBoard allows you to include a widget on your site to capture a visitor’s cellphone number in addition to capturing an email address.
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