Women download more than twice as much mobile content as men, according to the results of a widely referenced BoomBox report that found that female users accounted for 67% of Myxer’s mobile content downloads for the month of April. These findings underscore how powerful a tool mobile marketing can be to attract demographic- and gender-specific audiences most effectively. Since the majority of consumer purchases are made or influenced by women, companies are wise to market to women directly through the one device that few women leave home without: their phones.

While some research suggests that young women are particularly responsive to mobile campaigns, other studies show that users most likely to conduct social networking activity over their mobile phones were women whose ages ranged from mid-20’s to mid-50’s. This leaves many marketing opportunities open to companies who serve a largely female clientele. Businesses that offer products and services appealing to women should consider mobile marketing as an effective way to advertise their latest deals, sales, and promotions.

Everyone knows that women love to shop and certainly seek out discounts for clothing, entertainment, groceries, and travel. More and more, companies are beginning to utilize mobile marketing campaigns to distribute coupons. While companies often send women coupons by mail, many of those coupons go unused because of the perceived inconvenience. Coupons sent directly to a mobile phone are far more likely to produce a return because the consumer has proactively requested the coupon by texting the keyword, and, more importantly, she is far more likely to have her phone with her as she shops than a pile of paper clippings!

If your company markets products or services to women, consider the effectiveness of an in-store sign or nearby billboard instructing a shopper to text SALE to a designated short code for a 10% discount. Immediately upon texting, the shopper would receive a 10% discount coupon on her mobile phone that can be instantly redeemed without any hassle. And by responding to your company’s call to action, the consumer has also opted in to your client list and can now receive additional coupons to use at a later date. Having coupons conveniently stored in her phone makes it far more likely that she will return to purchase additional products or services. TextBoard can assist you with every aspect of mobile marketing and set up the entire campaign for you, ensuring timely distribution of coupons and promotions to all your shoppers.