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Using dynamic dates within Textboard helps to create an urgency around expiring text promotions or coupons. The date created is relative to when someone joins the campaign. Combine the dynamic date variable with our patent-pending staggered delivery messages to remind subscribers their coupon is about to expire. This one-two punch has been proven to help increase conversion of texting campaigns.
Here’s a quick tutorial on setting up a dynamic date campaign:
Create a staggered delivery campaign and select the keywords you would like to use.
Define your outgoing message as you normally would for a campaign, but rather than using a permanent expiration date, try using our dynamic date variable. You type it like this:
The TextBoard system will see this variable and replace it with a calendar date, in this example, 5 days after someone joins.
Now continue to set up your staggered messages.
Because our campaign is set to expire 5 days after someone joins. We’re going to send the subscriber a reminder 4 days after they join.
And then another on the 5th day, telling them today is the last day to redeem the coupon.
Finish the setup and test your campaign to see your dynamic date in action.