With the holiday shopping season currently at its peak it’s clear that consumers are ready to spend their hard earned cash. And based on this report, they are ready to use the mobile devices to help them do so, either through mobile apps, text message marketing, or mobile websites.
The Mobile Marketing Association has recently published the findings of a 2010 Luth Research report on this year’s expected holiday shopping trends.
The Top Discoveries Within the Report Show:
Almost 60% of consumers with mobile devices intend to use their mobile phone has part of this year’s holiday shopping and planning.
That’s nearly three in five mobile users who indicated they were expecting to use their phones this year to make online purchases, or coordinate where to purchase products from, or arrange holiday entertainment. Roughly 15% expect to use their mobile phone to a great extent for holiday shopping or planning.
Additionally, Asians – (34%), Hispanics – (21%), and Adults ages 25-34 expected to use their phone to a great extent for holiday shopping this year.
- 25% more consumers will use their mobile phone for holiday shopping over last year’s usage.
- 33% of consumers shopping for the holidays will use a mobile device to pin-point a store’s locations or directions on where to buy specific items.
- 64% of consumers with mobile devices will use their phone in some capacity before heading out to start their shopping. And 51% expect to use their phones for price comparisons while browsing in stores. Of those 28% expect to use it while in the checkout line.
- Mobile consumers are 50% more likely to spend more this holiday season than last year.
Click here to download the entire report (PDF 1.6 mb)
I know recently I was at Target and they were sold out of a toy my son wanted for Christmas, so I fired up the Amazon App and found the toy & ordered it right then. We also looked around Target and found items on our various Christmas lists and if it was cheaper on Amazon we ordered it right then too.