Advertisers would be wise to note the growing number of smart phone owners when strategizing the best mobile campaign. While still a minority in the U.S., smart phone owners are increasing their numbers quickly, and a recent Nielsen survey indicates that the majority of mobile phone subscribers aged 44 and under are now smart phone Read the Rest…

It’s that time of year again, and mobile shoppers and smart phone owners expect even more from retailers than last year. In preparing for the mobile-driven shopping trends this holiday season, keep in mind a few important ideas. Money is Tight Shoppers are always looking for the best deals, of course, but the difficult economy Read the Rest…

Recent studies into mobile marketing trends reveal what your business has probably long suspected about many online consumers and social media users: they follow your brand because they want a good deal. Respondents to a recent Nielsen survey of global online consumers, for instance, found that obtaining a discount or special offer was the biggest Read the Rest…

OIR Interactive announces a new text alert program for Myrtle Beach air travelers flying Direct Air. Using OIR’s texting application TextBoard, Direct Air can contact passengers with up-to-the-minute text alerts containing important flight information. Direct Air, a Myrtle Beach-based charter carrier that offers flights to ten destinations from Myrtle Beach International Airport, will be able Read the Rest…

TxtMB, the popular text-message program launched by OIR Interactive in 2010, sends promotional offers for Myrtle Beach’s most popular restaurants and attractions directly to visitors’ cell phones. OIR Interactive has begun its second annual txtMB campaign for Myrtle Beach. Local businesses, attractions, and restaurants can use txtMB to send out text marketing promotions to people Read the Rest…

Community organizations and service providers can quickly and cost-effectively communicate with their members and customers via SMS. Text messages are immediate, direct, and very personal–and therefore have high open rates. This makes text marketing ideal for sending urgent notices and time-sensitive reminders. Here are a few examples of how text messaging can be used effectively Read the Rest…

When you’re promoting your company via text message, you’ve got exactly 160 characters to get your message across. You can’t afford to waste your time and money sending texts that don’t provide value. Each message should accomplish one of two things. Either it should be a useful piece of information in itself, such as a Read the Rest…

SMS contests, such as “text to win,” are highly effective marketing vehicles. Compared to other types of contests or sweepstakes, SMS contests are easier for participants to enter and they can do so immediately, prompted by mass media ads, point-of-sale displays, promotions printed on packaging, etc. For marketers, SMS contests are also easier to implement: Read the Rest…

Case studies of effective mobile marketing campaigns are becoming ubiquitous, and just a little research in the area reveals how crucial SMS has become to increasing profit, brand awareness, and customer loyalty. Of course, these case studies typically focus on large chains and brands, sometimes leaving to implication that only large businesses will benefit from Read the Rest…

The recently released Digital Coupons Trends Report for 2010 from Coupons.com reports some very interesting data about consumers’ use of digital coupons and the digital coupon industry overall, including mobile coupons usage. Here’s why digital coupons are very valuable to both consumers and brand marketers. Digital Coupons are the Fastest Growing Coupon Segment in 2010 Read the Rest…