We’re excited to announce a great new feature to our Textboard application– Link Tracking!
Now, when you include a short URL in your messages, we automatically track any clicks associated to it. This is a great tool to help track the effectiveness of your messages. You can even use this data to track conversion and ultimately a return on your investment!
You can get started with this feature today, at no extra cost to you.
We understand the importance of campaign data, that’s why we’re the FIRST to bring you this feature! A feature that is available on no other text messaging marketing application.
Here’s a quick overview of how everything works:
When creating a new message to be sent to your subscribers, you will see a new box that allows you to copy and paste in any long URL you wish.
Click the “Create Tiny Link” button and your tiny url is automatically created, and if room, inserted into the message for you.
Once back on your dashboard after sending the message, you can hover over the link in your recently sent message history to see how many of your subscribers clicked through to the website.
Now, this is where our tracking feature really shines! For each campaign type, you can create as many tiny URLs you wish to be included in your messages. The URLs can be in your auto response, follow-up messages, voting responses, and winner messages. Copy and paste them in any message and we’ll start tracking.
Once at least one short link is added, we’ll automatically update the campaign detail page with information about your links. If you remove a link from any of your outgoing messages, it will be removed from tracking. However, if you create that short URL again (and the long URL is exactly the same) we’ll pick up tracking from where you left off. It’s great!
Keep in mind that not all subscribers will be able to follow the link that you provide. As technology quickly grows, and new phones replace old models, more and more subscribers will be able to click through your links.
Also, when linking to a website from a phone, it’s a very, very good idea to link directly to your mobile site– you have one right!?
[...] Click tracking was included in TextBoard after our integration with the bit.ly API was complete. This API integration allowed marketers sending messages to quickly create tiny URLs through the bit.ly shortening service. [...]