Demand for Mobile Technology Continues to Grow in Countries with Emerging Economies
Technology industry leaders who study the outlook on mobile technology in emerging markets such as India and China are pointing out the rapid proliferation of mobile technology among consumers. Even higher than the demand for internet-based information is the demand for mobile-based communication; this means that marketers and media and technology innovators who want to reach the growing middle class on a global level should focus heavily on mobile technology. Specialists indicate that the trend in emerging markets is to leapfrog over some of the online-based innovations that we take for granted and go straight to full mobile adaption, as the demand for more mobile features continues to grow.
OIR CEO Justin Rockwell Nominated for Technology Award
The Grand Strand Technology Council has just announced the nominees for this year’s Technology Leadership & Innovation Awards, and the council named Justin Rockwell, CEO of OIR Interactive, a nominee for the award in Technology and Service Advancement. The awards granted by The Grand Strand Technology Council are intended to recognize outstanding technology innovators in the Grand Strand region.
There will be three awards given, and each category has between six and eight nominees. Winners will be selected this month and announced at a public ceremony on November 17 at the Horry Georgetown Technical College Conference Center.
OIR Interactive has been a leading technology and mobile marketing innovator in the Myrtle Beach area for over seven years. The company specializes in many aspects of technology-based marketing, including mobile website development, email and online marketing, and implementation of the unique, highly innovative SMS application, TextBoard, which allows businesses to launch text message campaigns that broadcast discounts and promotions directly to consumers’ cell phones. TextBoard was developed by Rockwell in-house, and offers detailed analytics to help businesses not only build their subscriber database, but understand the interests and shopping habits of their users as well as the effectiveness of each ad campaign.
Congratulations to Rockwell and OIR on being recognized for helping to bring creative mobile technology advancements to our area!
Using Mobile to…Eat and Drink?
We already know that much can be done from a mobile phone, with its capabilities growing yearly. Yes, talking, texting, shopping, emailing, browsing, photo sharing, and working, of course. But new initiatives are emerging that would allow people to order and purchase foods and beverages from the convenience of their phones.
According to recent articles on Mobile Commerce Daily, Coca-Cola is conducting a trial in partnership with Google Wallet to allow thirsty consumers to use their mobile device to pay for a soft drink at one of its designated vending machines. And Live Nation is turning to mobile to boost not only its sale of concert tickets, but of concessions as well. Live Nation observed that many spectators used their mobile devices during a concert or event for text, email, and networking. Taking advantage of the mobile usage during shows, Live Nation began testing a feature that allows people to order concessions over their device and then pick it up in a shorter express line.
No one likes to wait in long lines. And thanks to the widespread use of debit, credit, and ATM cards, people already carry around far less cash than they used to, and certainly less change, so these ideas seem like timely ones that offer convenience for consumers and make more use of the technology upon which we have all come to rely.