SMS Marketing for Broadcasters

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Television, radio and web broadcasters can now reach their audiences in a personal, non-intrusive manner that consumers are eager to engage. Built in-house, TextBoard is a lean, mean text message marketing machine that gives stations of all size the ability to run unlimited campaign types, including alerts, contests, scheduled messages and voting campaigns. You can update, change and delete these campaigns anytime. With our detailed SMS reporting suite, you know that the station's texting campaigns are running at peak performance.

 

Increased Audience Size

By encouraging viewers to join mobile campaigns, broadcasters can send out time-sensitive text alerts, program reminders and story-specific details to their growing list of mobile subscribers. Run live viewer text-to-vote campaigns, contests and text-to-screen audience opinions. Additionally, push subscribers to other mobile channels such as your mobile application or mobile website for more information.

More Features

Manage Multiple Clients & Partners

A truly unique aspect of the TextBoard application is the ability to not only run campaigns for all the stations in your network, but the ability for each individual station to sell text message marketing services to their advertising clients; through TextBoard the station can set up, run and maintain those texting campaigns.

Manage Multiple Clients

Incredible Throughput Capabilities

Lightening-fast messaging allows broadcasters to send out breaking news alerts, scores and important information instantly through a true SMS protocol. Messages are delivered in seconds--not minutes or hours--allowing your station to beat the competition. TextBoard uses CSCA-recognized Tier 1 aggregators to maintain constant carrier communication, ensuring messages go out exactly when intended. And as your subscriber base grows, TextBoard is always one step ahead increasing throughput to handle all levels of messaging volume.

 

Increased Station Revenue

Text messaging isn't an expense for broadcast companies; it's a golden opportunity to offer a proven marketing channel to all of your established clientele. With sponsored news segments and messages, TextBoard's affiliate SMS marketing suite, and our patent-pending text message delivery network, broadcasters create instantly profitable revenue streams for every station. Additionally, stations can use TextBoard's analytics to show how well current advertisements are working and to help entice new clients by offering a product no one else can offer.

 

“The program was very easy to launch and in less than two weeks we have over 500 people signed up for breaking news alerts. The alerts are delivered flawlessly and in a matter of seconds.”
Ted Fortenberry - V.P., WMBF News

Use SMS to Measure Advertising Effectiveness

Text messaging is such an effective way to engage your audience that once you include a text message call-to-action, you can begin measuring how effective an ad campaign is for your customers. Use different keywords for different ads and let TextBoard track the effectiveness of each. This reporting will provide solid analytical data through the TextBoard dashboard that you can present to your clients and show just how effective their ad campaigns have been. If your clients are advertising on billboards and other print media, encourage them to use a different keyword for each medium in order to get a more precise view of how effectively each medium works for them.

 

Features for Broadcasters

  • Instant account creation
  • Lowest messaging rate in the industry
  • Resell all aspects of text message marketing
  • Best analytics and reporting tools
  • Click tracking for URLs
  • Update Facebook and Twitter instantly
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More than Just Text Message Alerts

With all of the pre-built campaign types within TextBoard, your stations can quickly find ways to engage with their audience during and after each newscast. Stations can run live viewer voting text campaigns, encouraging viewers to text their vote into the station and have results appear live on the air. With text-to-screen capabilities, viewers can instantly submit their opinions on stories to be displayed or read on air. Text contests encourage viewers to subscribe to your mobile feed for a chance to win a prize. All campaigns and promotions can be sponsored by advertisers to increase station profits.

 

SMS Marketing that Fits Your Needs

TextBoard is an industry-leading application, and it is our priority to keep it that way. We work directly with our customers to implement requested features, brainstorm new ideas, and push the envelope on emerging technologies. Because TextBoard programmers actually built the system from its very foundation and know all its capabilities, new features can be quickly and properly implemented. TextBoard developers will work closely with your organization to realize new ideas and optimize TextBoard's features to best suit your goals. Customizing the application according to customer request not only improves the overall product but builds a strong partnership with our clients.